Description:
This project involved redesigning the existing newsletter and producing Club Life, a 24-page quarterly program guide for a private athletic club, distributed to current and prospective members. The publication highlights seasonal programs, events, and club updates, requiring a balance of clear information hierarchy and engaging visual design.
This project involved redesigning the existing newsletter and producing Club Life, a 24-page quarterly program guide for a private athletic club, distributed to current and prospective members. The publication highlights seasonal programs, events, and club updates, requiring a balance of clear information hierarchy and engaging visual design.
Using a custom logo developed for the brand, I explored multiple layout directions across several issues, each introducing a distinct visual approach. One redesign was ultimately selected as the official template, streamlining future production while establishing a consistent, professional standard.
I continued to develop new covers, advertisements, and updated content for each issue, ensuring the guide remained visually engaging, adaptable, and aligned with the club’s brand identity.
Software Used: Adobe InDesign, Photoshop, Illustrator, Lightroom
